Kiefer Hazaz

Executive Leader,Revenu, Operation and Growth

ABOUT ME

As a seasoned executive with over 20 years of experience, I’ve consistently driven strategic growth across SaaS, Hardware, and Big Data sectors. My remote, hybrid, and on-site leadership has resulted in significant achievements. I’ve implemented growth strategies that increased MRR/ARR by 141%, exceeded revenue goals by 15%, and increased marketing conversion by over 40%. In addition, I’ve successfully scaled multi-product startups, led the development of new product solutions, and restructured operations, contributing to a 224% increase in LTV over two years.

My innovative mindset and readiness to execute tactically have led to a 170% increase in company sales in less than 18 months, a 150% increase in efficiency, and a 200% growth in customer base.

I’ve also reversed years of multi-million-dollar losses to reach a break-even point. In addition, my ability to turn board decisions into action and manage multiple complex projects with tight deadlines has consistently delivered aggressive OKRs.

Chief Revenue Officer (CRO)

@Cincopa Media (Cincopa.com)

2019 - Current

Video Enterpirse Managemnt Solution (SaaS), with extensive solution for publishing, hosting and engagements Video, Audio and Images. As the CRO, my responsible for all revenue generation processes in an organization. In addition to overseeing the strategy for profitable revenue generation over the short and long term.

I’m accountable for better integration and alignment between all revenue-related functions, including Marketing (PLG/SLG), Sales (Inbound/ Outbound), and Customer (Success/ Support). While coordinating the strategy and tactics with the Product-Dev team and the Company executive’s vision and goals.

With my extensive experience in the SaaS industry, I have a flawless understanding of SaaS-based Enterpirse B2B cross-channel marketing and the programmatic space, with Cross-functional expertise ensuring sales, marketing, and customer relationship communicate well, share information, and collaborate in content creation so that all messaging fits their target customers.

Kiefer (Kfir). Hazaz Multicultural Management Experience:

Managed cross-functional units to develop operational improvements that successfully achieved growth-oriented KPIs.
Managed international sales teams located in the US and Israel.
Exceptional interpersonal communicator with a gift for connecting with all types of people – and with an unwavering commitment to perform at the highest level of professional excellence.
Developed management tools for in-office and remote teams across  four territories with different cultures, reduced costs by 33%.

EXPERIENCE

C-Suite, Business Execution

THE RiCH.agency (Fruition Inc.)

2018 - 2020 | 2015-2016

THE RiCH.agency (former name: Fruition Business Group) has worked with clients from all over the globe closely, from Fortune 500 Companies, mid-size High-Tech companies, and Technology startups. Building your Inbound Marketing Machine is our goal, Account-Based Marketing (ABM) is our strategy, digital marketing channels are our tactics, and with affordable Marketing Automation Platforms (MAP) we work with your team to generate Awareness and Engagements, and we have to do everything in high professionalism and successfully for many years.

Head of N.A. Office Video-Flow LTD,

2016 - 2018

Managed and Led the Fundraising, Structured Investment Group for leading technology startup in Series A and negotiation on Patents for Commercialization. Nominated as the board member on behalf of the investment group

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Chief Executive Officer (CEO) Applicure Technology, LTD

2009 - 2012

I was recruited by the Board of Directors, which I achieved to bring the company to the break-even point in 2011 after five years of annual losses of $M annum. Led the Rights Issue Offering with 80% demands at the Stock Exchange (TASE).

PUBLIC SPEAKING & BLOGS

EXPERIENCE

Private Equity, Investments

Chief investment Officer (CIO) @TechFund LLC

2011 - 2014

Chairman of the Investment Committee Designed and Strategized a new Financial Fund Structure for the Startup Investment Industry, which was unique only for Alternative Investment market.

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Managing Partner @Fruition Investment House

2008 - 2011

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Chief Executive Officer @Startups Incubator Co.

2004 - 2008

Founded one of the first Incubators in Israel, for entrepreneurs with innovation or Patent stage. In industries such as enterprise software, web solution, Medical Device, Cyber Security.

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